C.L. Rabb Corrugated Unveils New Branding & Website
September 19, 2022 Gastonia, NC – C.L. Rabb Corrugated is excited to announce the unveiling of its new company brand, logo and website to the US packaging and retail industries. The new branding and website are part of a strategic growth initiative set in motion at C.L. Rabb Corrugated.
In business for over 35 years, C.L. Rabb Corrugated is a second-generation box manufacturer specializing in the design, production and fulfillment of corrugated packaging and displays for customers throughout the US. With a vision to be a leading, independent corrugated manufacturer, the company has made significant equipment and brand investments to achieve their goals in the past several years. Since 2017, C.L. Rabb Corrugated has invested in a Bobst 135” Flexo Folder Gluer, multiple A.G. G3 stackers, an Alliance bundle breaker, a BW Papersystems rotary die cutter and a Solarco box maker. Furthermore, C.L. Rabb is the first manufacturer to install the eBreak bundle breaker and eZF load former from A.G. Stacker. Using the new assets, C.L. Rabb Corrugated effectively increased capacity, diversified their product offerings and improved safety throughout their facility. The company operates over 500,000 square feet of production and warehousing space and holds strategically positioned warehouses throughout the country.
In 2022, C.L. Rabb Corrugated turned their focus to developing a new company logo, slogan and brand to effectively capture the modern direction the business is positioned for. C.L. Rabb Corrugated chose Ace Media & Marketing to assist with the branding and website initiative. The new company logo resembles a standard box with a small, outlined bird within, visualizing the company’s new slogan of “Unfold Possibility”. Designed with Carolina blue tones and nature-inspired icon elements, the new brand offers a subtle nod to the company’s North Carolina roots and their focus on sustainability. The company is looking forward to implementing the new branding to boost employee morale, standardize company messaging and increase market share.
The new company website features in depth product and market pages, the company advantages and history, and easy-to-use online quote and consultation features.
CEO and second-generation owner, Bryan Rabb, comments, “we are excited to see how our new brand look impacts the experience our customers, suppliers, and employees have at C.L. Rabb Corrugated. Over the past few years, we’ve made big changes to our processes and equipment and it was time our brand reflect the quality, technology and imagination found here. We can now confidently say we are tailored to the needs of the modern packaging market and we have the technology, people and branding to prove it.”